Hmnkind
The mission for this brand was to offer a skin safe mask that was environmentally friendly and modern. Our main demographic was active, fashionable people who needed an everyday mask that was comfortable and reusable in any situation.
Branding & Logo Design
I was responsible for drafting and designing a logo, UX, and brand concept for this new company. The requested art direction was to give a modern, clean appeal to a client that was 16-30, active, and fashionable.
I chose a muted but inviting color palette, with minimal but playful designs. The intention was to invite a professional but modern aesthetic that evokes cleanliness and thoughtfulness.
The main logo icon is a silhouette of our mask and also symbolizes a shield, to protect against airborne contaminants and to protect our planet/humankind.
UX Design
Working with our web team to design the layout and overall aesthetic design of our website, I designed all icons and graphics for the site as well as shot and edited all product imagery for our ecommerce web sales. My superiors wanted a visual size guide for our masks as well as stylish photography to highlight the quality and texture of our masks.
Packaging Design
Packaging Design
I designed our mailer and packaging for our retail displays. We were directed to make an eco friendly mailer and a sealed retail display.